Abstract:
Electronic business-to-business (B2B) marketplaces have been one of the most discussed topics in recent times. In the beginning they were seen euphorically, but today many observers are skeptical. In order to dissolve this uncertainty we conducted a Delphi survey after the E-Commerce Hype. The results are used to establish a reliable forecast about the development of electronic B2B marketplaces in Germany by comparing them with theoretical expectations. As theoretically assumed, it is predicted that this phenomenon will play a major role within intercompany coordination in selected areas. It is anticipated that streamlining information processes will be so beneficial for companies that they will not be able to afford not having this new institution.
Keywords: Electronic marketplaces; B2B; Intercompany coordination; Forecast; German Delphi study
Author(s): Hartmut H. Holzmu¨ller, Jan Schlu¨chter
Source: Electronic Commerce Research and Applications 1 (2002) 2–19
Subject مدیریت بازاریابی :
Category: مقاله مجله
Release Date: 2002
تعداد مشاهده: 25745 مشاهده
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تعداد صفحات: 18
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